When it comes to leaflet printing designing, there are four very important points every designer should know. This article explores these four ideas, helping you to ensure your leaflet or brochure design is perfect every time!

Know The Project’s Aim Before You Start

When you’re being commissioned to design a leaflet, the best thing to do is ask your client exactly what it will be for! You cannot help your client without them first defining their objectives. Are they targeting new customers or repeat customers? Do they have a new product to promote? Why do people use them as their provider? Make sure you ask lots of questions and take a step back to look at the over all project before you begin.

Limit The Number Of Fonts

Unfortunately a lot of inexperienced designers try to use too many fonts. There only really needs to be three fonts: a heading, sub heading and body font. Your client probably already has a corporate design or corporate identity, so best ask them to send across all the fonts they use before you start your leaflet printing project. 

Agree On The Copy Text

Another thing that many beginner designers overlook is text. Graphic designers often are more visually focussed so this is no surprise! However, it's important to get your copy right from a design point of view. If the text has to change, this could mean having to change graphical aspects of the design to fit the text. Headings also set the tone for your leaflet printing project, so these can’t just be added in later. Make sure these are agreed with the client at the start, and you may just find these headings offer you some much needed inspiration for the rest of your project!

Get Some Good Images

Good pictures are a must for every leaflet printing design. Unfortunately, the client may not see it this way and request stock images to keep the cost down, or perhaps your high fees has meant a budget cut in the pictures department! Either way, if you have no option but to use stock images, make sure they are high quality and don’t immediately look like they’re stock images. Try to avoid any clichés and look for natural looking images to keep the design looking realistic.


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    Desmond Daniels

    Desmond has worked in the printing industry for over 30 years. He has a wealth of knowledge on everything from home inkjet printers to screen printing and industrial litho printers. Desmond currently works as a domestic cleaner but likes to print documents in his spare time.


    April 2013